Eye Movements: A Window on Mind and Brain
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Through usability methodology and eye tracking technology like eye gaze plots and heat maps, the authors have analyzed 1. The result of the 3 year study reveals important user behavior and advice for page layout, navigation menus, site elements, advertising and image selection. The book gives its readers a comprehensive overview of eye-movement research from many different disciplines.
Sections include the history of eye-movement research, physiological and clinical studies of eye movements, transsaccadic integration, spoken language processing, computational modelling of eye movements, attention and scene perception as well as eye movements in natural environments. Serving as a practical reference, the book provides a comprehensive coverage of both theory and practice of passive eye tracking technology, describing vision algorithms, Human Factors methodologies and hardware along with real-time measurements, user calibration and feedback.
The book also contains examples of successful usage of eye tracking in various fields such as automotive, military, medicine and marketing. Furthermore, the book presents proposals of novel gaze-aware interfaces integrating eye trackers as a system component. The books presents the work of over 50 researchers and academics with groundbreaking studies and innovative ways of applying eye tracking technologies to various research problems.
The book also explores the current findings of several pioneering research laboratories, including eye tracking and the visual system, alignment and EEG data, marketing and social applications and eye tracking in education. The book is mainly aimed towards vision researchers and psychology students. We hope you have found some great inspiration and will be filling your head with knowledge.
If you are still thirsty for more insights into the world of Eye Tracking, feel free to check out our free Eye Tracking pocket guide , to take your insights to the next level. Bryn Farnsworth, Ph. D October 11th, Read more 2. Read more 3. Duchowski The book is a comprehensive introduction on how to develop and use eye trackers.
- Northrop Frye (Critics of the Twentieth Century).
- Eye Movements a Window on Mind and Brain PDF.
- Eye movements as a window to cognitive processes | Journal of Eye Movement Research.
Read more 4. Read more 5. Read more 6. Read more 7. When we read, for instance, we make a series of very quick eye movements called saccades that fixate rapidly on one word after another.
Eye Movement Research in the Twenty-First Century—a Window to the Brain, Mind, and More
When we enter a room, we make larger sweeping saccades as we gaze around. Then there are the small, involuntary eye movements we make as we walk, to compensate for the movement of our head and stabilise our view of the world. What is now becoming clear is that some of our eye movements may actually reveal our thought process.
Research published last year shows that pupil dilation is linked to the degree of uncertainty during decision-making: if somebody is less sure about their decision, they feel heightened arousal, which causes the pupils to dilate. Watching the eyes can even help predict what number a person has in mind. Tobias Loetscher and his colleagues at the University of Zurich recruited 12 volunteers and tracked their eye movements while they reeled off a list of 40 numbers.
The bigger the shift from one side to the other, the bigger the difference between the numbers. This suggests that we somehow link abstract number representations in the brain with movement in space. But the study does not tell us which comes first: whether thinking of a particular number causes changes in eye position, or whether the eye position influences our mental activity.
They recruited 24 students and asked each one to carefully examine a series of objects displayed to them in one corner of a computer screen. Some participants were allowed to let their eyes roam about freely; others were asked to fix their gaze on a cross at the centre of the screen, or the corner where the object had appeared, for example. The researchers found that those who were allowed to move their eyes spontaneously during recall performed significantly better than those who fixed on the cross. Interestingly, though, participants who were told to fix their gaze in the corner of the screen in which objects had appeared earlier performed better than those told to fix their gaze in another corner.
These eye movements can occur unconsciously. One recent study showed — maybe worryingly — that eye-tracking can be exploited to influence the moral decisions we take.