Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

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WATCH YOUR MOUTH! The Power of Using LESS Words

They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet. Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.

Brains on Fire - Sales & Marketing - Business

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Add to Wishlist Add to Wishlist. How did the year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.


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Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Brains on Fire

Great examples, easily understood, great variety. Love the stories behind the brands and their movements. Will definitely put these ideas to use. Would you recommend this audiobook to a friend? If so, why? Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters.


  • Absence of Faith.
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - HR Daily Advisor.
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  • The examples were pretty good even if you don't live in America or work with big campaigns. Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful.


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    • Was there a moment in the book that particularly moved you? Any additional comments? I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession.

      It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard. I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.